Advantage of Link Building

Internet has grown to be the utmost source of information and with the dependency on search engines for a query growing, it becomes extremely important that websites need to be ranked higher in the search engine positioning as the sites displayed on the first page of the search are the most visited ones. Link building is an important tool of the SEO that is done to achieve this task. Link building creates anchors to the site such that there is increased traffic from other websites that have related content. Besides this, there are several other advantages of link building and these are as follows:

• The most important advantage of good link building is that it ranks a page higher in the search engine ranking. This ensures that it is visible to the visitor when he makes a query.

• Credibility and trust are built through effective link building. The known and popular search engines display the higher ranking websites in the first page of the search. Thus a higher ranking ensures a higher position and if the links are coming from well-known sites, the authenticity of a website increases further.

• Increased traffic is also a major advantage that link building provides. More visitors are attracted to a site that is highly ranked and has links coming from reputable websites.

• Link building proves to a very cost effective method of advertising and generating traffic. A strong network of links established with other known and established sites helps in getting traffic. Links established in forums and blogs that are regularly visited, can be a good source of traffic. Often users exchange links with other users. This is like cross linking and both the parties benefit from it.

Therefore effective link building acts as a method of advertising and in turn bringing more traffic which could result in higher conversion rates. However care should be taken to take the services of professionals for the very important task of link building.

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By-

Sanket Bhatt

SEO Analyst (Expert in off Page Optimization)

Social Profiles :-

Google Plus Account | linkedin | Blogs | Facebook

The Disadvantages of Social Networking

Lack of Anonymity

You are putting out information about your name, location, age, gender, and many other types of information that you may not want to let others know. Most people would say be careful, but no one can be certain at any given time. As long as people can know who you exactly are, then some can find ways to do you in.

Scams and Harassment

There is a potential for failure of security in both personal and business context. While many sites apply certain measures to keep any of these cases of harassment, cyber-stalking, online scams, and identity theft to an absolute minimum, you still may never know.

Time Consuming

If this is not your kind of thing, that it would just be a waste of time for you. The key to social networking is that it is supposed to be fun, whether you are just doing it for kicks or clicking around for business purposes. That should be reasonable enough for anyone, but there are those people who don't see the point. For them, it can be a disadvantage.

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By-

Sanket Bhatt

SEO Analyst (Expert in off Page Optimization)

Social Profiles :-

Google Plus Account | linkedin | Blogs | Facebook

The Advantages of Social Networking

Social networking is a recent invention that has the Internet still at the edge of its seat due to its popularity with people. This is mostly because it really is for the people. Bringing every kind of social group together in one place and letting them interact is really a big thing indeed. Everything about it lies on the advantages and disadvantages of social networking, and what it can do for you.

Here are the advantages that can be more than enough for you to want to join in.

Low Costs

Definitely, it's cheaper to use online social networking for both personal and business use because most of it is usually free. While personal use is rather simple for anyone, the business functions are underestimated by many. In a social networking site, you can scout out potential customers and target markets with just a few clicks and keystrokes, adding a boost to your usual advertisements and promotional strategies. It lets you learn about their likes and dislikes, which is tremendous. If you want to fine tune your business, then this is the way to go, whether on a budget or not.

Builds Credibility

You definitely can gain the customers' confidence if you can connect to them on both a personal and professional level. Despite having to do a bit of work, it definitely pays off as you can be tapped for an offer if someone catches wind of your products or services. As long as you don't pursue them too aggressively, you will do well here.

Connections

You are friends with people who have other friends, and so on. There is potential in such a common situation. By using a social networking site, you can do what you can and get connected with these people to form a web of connections that can give you leverage if you play your cards right. As long as you give as well as you recieve, then they will most likely stick with you. These connections are definitely valuable in the long run.

_________________________________________________

By-

Sanket Bhatt

SEO Analyst (Expert in off Page Optimization)

Social Profiles :-

Google Plus Account | linkedin | Blogs | Facebook