Internet has grown to be the utmost source of information
and with the dependency on search engines for a query growing, it becomes
extremely important that websites need to be ranked higher in the search engine
positioning as the sites displayed on the first page of the search are the most
visited ones. Link building is an important tool of the SEO that is done to
achieve this task. Link building creates anchors to the site such that there is
increased traffic from other websites that have related content. Besides this,
there are several other advantages of link building and these are as follows:
• The most important advantage of good link building is that
it ranks a page higher in the search engine ranking. This ensures that it is
visible to the visitor when he makes a query.
• Credibility and trust are built through effective link
building. The known and popular search engines display the higher ranking
websites in the first page of the search. Thus a higher ranking ensures a
higher position and if the links are coming from well-known sites, the
authenticity of a website increases further.
• Increased traffic is also a major advantage that link
building provides. More visitors are attracted to a site that is highly ranked
and has links coming from reputable websites.
• Link building proves to a very cost effective method of
advertising and generating traffic. A strong network of links established with
other known and established sites helps in getting traffic. Links established
in forums and blogs that are regularly visited, can be a good source of
traffic. Often users exchange links with other users. This is like cross
linking and both the parties benefit from it.
Therefore effective link building acts as a method of
advertising and in turn bringing more traffic which could result in higher
conversion rates. However care should be taken to take the services of
professionals for the very important task of link building.
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By-
SEO Analyst (Expert in off Page Optimization)
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