Google is the world's most popular search engine. Shortly
after its creation, Google's popularity skyrocketed and it soon became the
dominant search engine for finding information on the internet. This is why, if
you own a website, you want it to be high in the Google ratings.
Google is constantly changing and evolving so you need to
keep up with the changes. Their recent changes, called the Panda Update, caused
many sites' rankings to drop significantly. Google's mission is to provide the
highest quality information for each search done and in doing this, many sites
get lost in the endless pages of search results.
To get your website increased ranking there are many things
you can do and many things you should not do. I have tried to list some of the
more effective things you should do and a couple things you should not do for
better placement in Google.
1. Limit Your Advertising - If you have a hodgepodge or
cluttering of advertising on your site, this can decrease your ranking. Google
considers excess advertising to be a sign of a low-quality spam site. And
remember, Google's goal is to provide the highest quality sites at the top of
the search results.
2. Google Toolbar - The Google Toolbar is an important tool
to have because of all the features that will help you improve your ranking.
The Google toolbar can help you monitor your page rank, help you find sites to
link to and help you find which sites are linked to you. You can also keep tabs
on how your site is doing with targeted keywords. Get it for free at
Google.com.
3. Relevant and Quality Content - One of the most important
things to do for better SEO is to provide quality content with relevant
keywords. Quality is always more effective than quantity so don't plaster a ton
of low-quality articles on your site just to have content. Make sure the
articles you choose are relevant to your site and provide helpful information.
If you have some of the same articles as another site, the most relevant
quality site will be higher in the rankings so the duplicate content itself, will
not lower your rankings. Also, be sure to add fresh new content on a regular
basis.
4. Google+1 Button - By joining Google Plus and adding a
Google+1 button to your site, you can help lift your site's rankings. One of
the things Google looks at the most is your site's level of importance and
relevancy. The more plus ones you can get, the more importance it will give
your site, thus causing Google to increase your ranking in the search results
pages. This will also get your site more exposure resulting in more visits as
well.
5. Become a Blogger - If you haven't already done so, you
need to add a blog to your business website. Blogging is a highly efficient way
to raise your ranking in Google because a blog does two things. First, it can
add many pages of keyword-rich, relevant, quality content to your site which
will be noticed by Google. The more quality pages indexed, the more chances you
have to be on page one. And secondly, a blog can increase the amount of quality
inbound links to your site.
6. Relevant Inbound Links - Quality inbound links are a
great way to add relevance and importance to your site. Guest posting on high
quality blogs is one of the best ways to accomplish this task. Commenting on
existing blog comments works well also. Always use keyword rich posts with
appropriate sites and use relevant keywords for your links. Google does not
value links from article banks as much as they used to so choosing a few
quality blogs is better than submitting to countless article sites.
7. Social Media - As with many facets of internet marketing,
social media plays a big part in SEO. Be active on your social sites. Do not
let them go stale. Engage in conversations, post new info regularly and involve
your visitors.
8. Keyword Research - Keywords play an important part in
SEO, but using the wrong keywords can do more harm than good. Be sure to
research keywords to find what search phrases people are using to find your
site's info. Google offers a keyword tool called Google Keyword Tool. This free
tool will give you a list of keywords and tell you how often they are used and
their competition.
9. Hidden Text - Hidden text is text displayed on your site
but invisible to your visitors. A common way of doing this is to set the font
color the same as the background color. The reason for doing this is to add a
large number of keywords for the search engines but not make your content seem
redundant to your visitors. Do not do this. Google considers this manipulation
and it could get your site penalized.
10. Bad Linking - Reciprocal linking, inbound links, and
outgoing links can all be good if you follow the proper procedure. Do not link
with any and all sites. Be very selective and only link with sites that are
relevant to your site and contain quality content. Stay away from FFA (Free For
All) or link farm sites.
Check your links regularly to make sure they are not
broken. Broken links will catch the attention of Google and other search
engines. Linking to poor quality sites or spam sites is also something you do
not want to do. Years ago quantity might have gotten you a boost but now it is
all about quality links to relevant sites, NOT quantity.
Obtaining a high Google ranking is the goal of every
webmaster. It can be done, but you need to be consistent, persistent and keep
abreast of Google's ever evolving search methods.
_____________________________________________
By-
SEO Analyst (Expert in off Page Optimization)
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