Social Media Optimization (SMO or social or SEO) is the activity methodization of social media to attract visitors to Web site content. ASM is one of the many methods of online web optimization. A method for many others is the search engine optimization or SEO.
There are two groups SMO / Social optimization methods:
(A) social media features added to the content itself, including: RSS feeds, news and social sharing buttons, user reviews and survey instruments, and the third part of community features such as images and Videos
(B) Promotional activities in social media beyond the content being promoted, including: blogs, comment on other blogs, participating in discussion groups, and screen updates on the situation of social networking profiles
Social Media Optimization is linked to the search engine marketing, but differs in several ways, primarily focused on driving traffic from sources other than search engines, improved search ranking is also an advantage for a GOS success.
Social Media Optimization is in many ways connected as a technique to viral marketing where word of mouth is not created by friends or family, but through the use of networks of social bookmarking, video and Web sites for sharing photos. In a manner similar mission with blogs achieves the same by sharing content using RSS in the blogosphere and special blog search engines.
Social Media Optimization is considered an integral part of online reputation management (ORM) or Search Engine Reputation Management (SERM), a strategy for organizations or individuals who care about their online presence.
Social Media Optimization (SMO) is not limited to the construction of the marketing and branding. the smarter and more companies are integrating the participation of social media as part of its knowledge management strategy (ie, development of products / services, recruitment, employee engagement and turnover business, branding, customer satisfaction and relationships, business development and more). In addition, Social Media Optimization is often both a site established to encourage community partner, which allows a healthy business relationship with the consumer.
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Ahmedabad.
