There are no hard and fast rules on how to blog. Having said
that, bloggers will likely increase their exposure by following some simple
blog guidelines.
1.) Stay on topic.
Opinions are generally accepted but the content of the items
in the blog should all relate to a general theme. Unless you have an uncanny
knack for wit, humor or cynicism, the majority of your readers will be
interested in the content that relates to a specific defined theme or loosely
defined area of interest. Most readers won't care that you eat Cheerios for
breakfast. They may, however, be interested in the fact that vinegar takes out
stains and that toilet paper rolls make great wreaths. Define a topic and stick
to it. This will ensure that you create a loyal following of interested
readers.
2.) Stay informative.
If you are attempting to create the impression that you are
knowledgeable about a specific industry or sector, be sure that you stay
current on news. If you are endorsing a product or voicing an opinion, be sure
to check your facts; your reputation is at stake. If you are offering an
opinion, be sure to qualify your post, making it clear that the content is
intended as an editorial.
3.) Old news is not
news.
While blogging every day can be a drain, it is important
that the information presented is current and accurate, writing an article or
blurb about something that happened 6 months ago, will not be of interest to
many. Telling your audience that Martha Stewart was convicted and will be going
to prison, after her sentence is completed will make people question the value
of your columns.
4.) Adhere to a
schedule.
Create a schedule and stick to it. Realizing that blogging
requires time and effort, don't create unrealistic expectations and be unable
to deliver. An occasional lapse or holiday is generally understood but readers
returning to find stale, out-dated content are going to find another blog with
similar content. New blogs and RSS feeds are popping up on a daily basis. If
you have worked hard to develop an audience and a community you don't want to
lose them due to lack of communication.
5.) Clarity and
simplicity.
Keep your posts and blog entries clear and easy to
understand. Remember, the web is global and expressions, idioms and acronyms
don't always translate. Sometimes a little explanation goes a long way.
6.) Keyword-rich.
If the goal of your blog is to increase your visibility,
include related keywords in the title of the blog. Use the title as a headline
to attract interest. Each item post should have a title that will attract
attention but still be relevant to the post. The title should be no longer than
10-12 words.
7.) Quantity matters.
In order to attract the attention of search engines, you
will need to develop content and substance. A headline or simple sentence is
not going to generate the interest of readers or help with search engine
ranking. Be sure to archive old blog posts to develop a large portal of
similarly-themed content.
8.) Frequency.
If your blog content is updated frequently, search engines
will tend to spider the pages at regular intervals.
9.) Spell checking
and proof-reading.
It only takes a few extra moments and can save you from
having to make embarrassing explanations. Remember that whatever you publish on
the Internet can be found and archived. Think carefully about what you post
before doing so.
10.) RSS.
RSS will increase your blog's reach. It is important that
you include your blog's content in an RSS feed to increase readership and
distribution.
Most weblog audiences are small, but with time and regular
updates audiences grow. Bloggers may never have more than a few hundred
readers, but the people who return to regularly are generally interested in what
you have to say.
______________________________________________
By-
Thanks & Regards
SEO Analyst (Expert in off Page Optimization)
Mobile No - +918401804840
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