Google's search engine, www.google.com, uses a variety of
methods to determine which pages are displayed first in the results. Their
exact formula is a secret, but there are a few things you can do to improve
your positioning. The term for this is Search Engine Optimization (SEO).
These tips may not make your website the first one to appear
in the list, but they just may help you move up a little.
Ignore spam and websites that offer to submit your website
to hundreds of search engines. At best these are wastes of time or money and at
worst they can actually hurt your ranking.
Keyword Phrases
Rather than focusing on a single word, try adding a few
words to make a keyword phrase. You may want to read about effective Google
searches to see how keyword phrases help with searches.
If you were searching for your own website, what keyword
phrase would you type into Google for each page? Would you look for super fast
widgets? Would you look for cooking with widgets? It may be helpful to get a
different perspective. Ask someone else to read your page and suggest what they
think your keyword phrase might be. You can also check Google Trends to see if
one phrase is starting to gain popularity.
Try to stick to one subject per page, and stick to one
keyword phrase per page. That doesn't mean you should write stilted text or use
odd phrases. Clear writing is both easier to search and easier to read.
Density
One of the things Google looks for when it catalogs pages is
the density of the keyword usage. In other words, how often the keyword occurs.
Use natural phrasing. Don't try to trick the search engine by repeating the
same word over and over or making text "invisible." It doesn't work.
In fact, some of that behavior even get your website banned. Read more: Google
Dont's - Bad Tips and Dirty Tricks That Will Get You Banned.
Give a strong opening paragraph. Google may or may not
search beyond the first 200 words or so of your web site, but it definitely
looks at the first paragraph for keyword density.
You can check your keyword density with Google Toolbar.
Name Your Pages
Give your pages a descriptive name with the <title>
tag. This is vital. Google displays search results as a link using the Web
page's title. A link called 'untitled' isn't enticing, and nobody is going to
click on it. When appropriate, use the page's keyword phrase in the title.
Learn more about why titles matter.
Link Early, Link
Often
One of the biggest factors Google looks at is the hyperlink.
Google looks at both links to and from your website.
Google looks at the words you use in links to help determine
the content of your page. Use links within web pages as a way to emphasize
keywords. Rather than saying, "click here to learn more about SEO"
you should say: Read more about SEO (Search Engine Optimization).
Learn more about why hyperlink names matter to Google.
Links from other websites to your website are used to
determine PageRank. You can use Google Toolbar to check your current PageRank.
You can improve your PageRank by exchanging text links with
other relevant websites. Banner exchanges are not as effective. You can also
improve your PageRank by making sure your website is listed with important
directories. In other words, check the PageRank of the home page of the
directory.
Submit Your Site to
the Right Directories
Submit your website to the open directory project, if
possible. Google considers this directory to be an important link. Be patient.
A real human has to check your site, before it's listed in the Directory.
Submit your site to specialized directories. For instance, a
work at home mother owned business (WAHM) should submit her site to WAHM
directories. A site on butterflies should be sent to biology or entomology
directories.
Don't get too submission happy, though. Google, in an effort
to combat click fraud, often filters out websites linked from link farms, or
pages with nothing but links to other websites. This is one reason why free
services to register your website may hurt you. Stick to specialized
directories and organizations. They're more likely to help and not hurt your
rankings.
Social Networking
Social networking sites can be a good way to promote a site,
but not all of them will affect your rank directly. Digg and Del.icio.us are
social linking sites that could potentially have the most impact.
Make Your Graphics Search Friendly
Keep the Flash to a minimum. People may enjoy reading Flash,
but search engines tend to skip right over it. Google has gained some ability
to read Flash, but it is still limited. If your menus are in Flash, they might
as well be invisible. Consider making plain text links in addition to or
instead of Flash.
Give your images <alt> tags. Not only does it make
your website more accessible to the visually impaired, it also gives you
another chance to place your keywords where Google can see them.
Good Design Is
Popular Design
In the end, strong, well organized pages are pages that
Google tends to rank higher. They're also pages that tend to become more
popular, which means Google will rank them even higher. Keep good design in
mind as you go, and much of the SEO will design itself.
______________________________________________________
By-
SEO Analyst (Expert in off Page Optimization)
Mobile No - +918401804840
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