Many affiliates fail in affiliate marketing because they
limit their marketing strategies to placing referral links in their web sites,
distributing links to business sites through multiple emails or posting their
links to other web pages. Doing any of these alone would not guarantee sales
and thus, your commission.
You have to exert effort to promote your affiliate products
and make yourself ahead of the thousands of other affiliate marketers who are
selling the same products in the Internet. There is actually no perfect
sure-win get-rich-quick scheme or formula in affiliate marketing; but using
tried and testedways to promote your affiliate products can be of great help.
The following are eight promotional techniques used and proven to be effective
by experienced affiliate marketers.
First, provide visitors of your website enough information
about the product. Aside from your website design, the content of your web page
counts a lot in capturing the interest of the guest. Your web pages must
contain factual and objective articles on the product, such as product reviews.
In the informative articles, state the products’ special features, benefits and
advantages over other brands of its kind. Take note, you are not selling but
informing.
You are trying to establish the value and desirability of
the product and thus, convince the visitor that the product matches his needs
and wants. He will then follow the link and complete his purchase. Spice up the
content of your web pages with statements like "And not only that, there’s
more.." that does not only create suspense but likewise hold the interest
of the reader to know more of the product. There’s no perfect product, of
course, so you can also reveal some of its negative attributes but don’t let
them overshadow the good ones.
Second is through the use of testimonials and endorsements
from respected or relevant individuals who are using the product. This sounds
like a familiar marketing strategy but this still works. These testimonials
validate the information you are presenting about the product; this way, you
build confidence and trust of the client.
In addition, you exude an impression that you are an expert
in the field since you are able to prove that the product and services you are
offering really works as assured. Remember that your prospects are also
conducting researches on their own so make sure you can back up every claim
with facts and figures.
Next promotional strategy is through marketing banners. Make
these banners attractive enough for visitors to click them. However, don’t
overuse banners as they can make your site messy, too. Webmasters say users
generally do not have negative remarks about banners. In fact, they appreciate
that they can shop through the site they frequently visit.
Others, however, find crowded banner ads annoying, so limit
your use of banner ads. The fourth is offering newsletters, which guests of
your site can opt-in to. In the newsletter, you can place informative articles,
advertisements, affiliate program links, news and features. In this way, you
can regularly inform them of the hottest products available or you can get
their interest to check your site every now and then.
You can add to your site a forced opt-in page, the fifth
most effective marketing strategy. Here you may put an emphatic headline, a
problem, an offer, which is a solution to that problem and an autoresponder
opt-in box. As the visitor signs up, he is directed to the business site, while
you increase your highly targeted mailing list.
Remember that signing up signifies his interest, so it’s not
a waste of time sending emails to that possible buyer. Statistics show that
most sales are generated from second and third mailings, so follow up. Using
the same mailing list, you can also promote affiliate products through
"thank you" emails.
If emailing doesn’t work well for you, then try the sixth
way to effectively promote your affiliate products, using advertising services
like Google AdWords. The Google AdWords helps you meet your marketing goals in
a fast, effective and easy manner. Through this, your own ads are connected to
alarge number of users who are exactly in need of your products and services.
After you have created your ads, you can see them on Google
right away and many buyers online likewise can. You get quick response to your
ads and you get to advertise with Internet users who are actually interested in
buying. You can also define or choose your target market area, allowing you to
get the best possible results.
Although you are not involved in the actual selling process,
you are responsible for referring a customer to the merchandisers’ business
website and convincing him to buy so you are sure of your commission.
The seventh most effective way of promoting the product and
compelling a visitor of your website to go to the merchants’ site and buy is to
tell something about the price. Higher-priced items give you the most
commissions but they are hard to market since customers always have the
propensity to go for the lowest priced.
But you can work on this by breaking down the total cost and
putting it in words to make it appear cheaper. Instead of stating the lump sum,
state how much he has to pay in affordable installments or how much dollars or
cents he has to spend everyday.
Lastly, you may want to be extra generous to your prospects
by giving them bonuses. Add-ons and freebies are always inviting, especially
when they match the interests of the buyer. It doesn’t have to be expensive;
you can even just customize it, say a CD with freewares and tips and list on
the best online resources on interesting topics. Make it unique so your
prospects can’t easily price it and compare it to the offers of your
competitors. Be creative and know what your buyers want.For sure, you’ll get
what you want, too.
_______________________________________________
By-
SEO Analyst (Expert in off Page Optimization)
Mobile No - +918401804840
Social Profiles :-
thanks nice posts and if u want to know more about Watch Online TV for Free kindly visit
ReplyDelete